4 Steps to Optimize Your Brand’s Social Media Posts
Are you regularly posting to social media on behalf of your business? Great. As they say, showing up is half the battle. But if you’re putting in the time and effort to show up, you might as well make sure you’re optimizing your posts for Twitter, Facebook and Instagram. What do we mean by ‘optimizing’? We mean taking advantage of proven strategies to boost engagement and eyeballs on your content.
- Analyze your existing content.
While Google Analytics is great for getting in-depth insights, you don’t need to use a fancy comprehensive tool to understand what works with your audience. Take a simple audit of your recent posts to see which have gotten the most likes, favorites and shares, and ask yourself as few questions. Are they mainly text, image or video posts? How many, if any, hashtags were included? Were you sharing useful information, product details or another kind of content? Know what gets results from your audience, and then, give them more of it.
- Know your hashtag rules.
Hashtags are a useful tool to reach new followers and engage with others in your field. But did you know different platforms have different algorithm rules when it comes to hashtags? Recent studies have shown that Facebook posts are currently performing best with only one hashtag or none at all. On Twitter, the magic number for optimum engagement seems to be one or two hashtags, while on Instagram you can go hashtag crazy and still see great results.
- Images are a must-have.
All text all the time doesn’t cut it anymore. Especially if your business if product-centric, you’ve got to have photos to back it up! Whether you’re sharing a shot of your newest merchandise or giving your audience a behind-the-scenes look at your team members, pictures are a proven way to boost post engagement on both Twitter and Facebook.
- Don’t forget about your website.
It might sound like an obvious reminder, but you’d be surprised how many times we’re sent scouring a company’s Facebook page in search of its website. Your site should be prominently displayed in all of your social media profiles. On Facebook, you can also link to your Twitter account and any other social media platforms you employ.
In social media, it pays to play by the platform’s rules. By following industry best practices for SMO (social media optimization), you’ll begin to see higher levels of engagement and a greater response from your fans.
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