social media, linkedIn, Facebook, Twitter, business,

5 Social Media DON’Ts for Businesses

If you’re a business owner, you probably know by now that it’s crucial to make social media part of your marketing strategy. Creating a Facebook account is easy enough, right? But, when it comes to managing a social platform for a brand, there are certain “no-no’s” every business should avoid. Here are five of them:

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Kauff's SEO

3 Tips for Today’s SEO

If you’re reading this article, chances are you have at least a basic knowledge of SEO–Search Engine Optimization. You want search engines, namely Google, to find your site and rank it highly among search results. This used to mean making sure your site and its pages were chock-full of certain keywords that your targeted audience would be looking for. But it’s not so simple anymore.

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Kauff's Wraps

Is Your Business Using This (Cheap!) Advertising Medium?

What if we told you there was an advertising medium that could generate between 30,000 and 70,000 impressions per day? You could continue to enjoy this exposure for as long as you wanted, and you only had to pay a one-time start-up fee. Sounds too good to be true, right? But incredibly, these are the stats the Outdoor Advertising Association of America (OAAA) attributes to vehicle wraps.

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Kauff's Inspire

5 Great Business Movies

After watching The Wolf of Wall Street, which believe me is a great business movie, I decided to reflect on some of the great movies that were, in their essence, about business. I’ve picked three criterion for choosing a business movie:

  • The theme – hate, love, balance of power, crime, and drama are some of the common genres in business movies
  • The storyline – has to be centered around business
  • The dialogues – there has to be one great quote on business that just makes the movie memorable

Pour a nice glass of thick scotch, lit up your cigar, and get ready to take some lifelong lessons from these five great movies!

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Kauff's Inspire

5 TED Talks That Changed My Life

Technology, Entertainment and Design, better known as TED, is a nonprofit speaker series that began back in 1984 and is still going strong to this day. TED conferences are all about bringing a platform for the world leaders in technology, entertainment, and design, and presenting their case within 18 minutes or less. There are over 1,400 TED sessions available online if you ever want to feel inspired.

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Kauff's blog

The Biggest Benefits of Blogging

If you are a business with an online profile, then you realize how important content management is. People love to read on the net, and by having a blog, you are giving them more reasons to stay on your website, which eventually can lead to conversions. However, this is blogging as part of a business that provides different products and services.

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