Kauffs Signs Review from Ashley S.

Kauffs Signs Review from Ashley S.

“I recently opened a laser hair removal and medical aesthetics practice and decided to use Kauff’s Signs services for some window lettering to help gain exposure. From start to finish, the professionals at Kauff’s were pleasant, helpful and provided quick turn around time. After the lettering was adhered to the rear window of my car, I noticed the two main words ‘Laser’ and ‘Aesthetics’ were too small to read, but I figured it was already ‘stuck’ on there so I didn’t think of making a big deal over it.

Over the weekend, I received many comments from friends, family and (even my doctor who was driving in her car behind me) said that they could not read it at all; they urged me to call Kauff’s and ask if they could adjust the size at least on the to main words, so I did. This Monday, I called Kauff’s and Ashley answered with no hesitation or questions asked, she told me to stop by and they would re-size, print and cut the new lettering for me. When I stopped by they took measurements again and told me to stop by the next day and they would have it ready for application. The next morning, I received a call from Ashley who told me it was ready so I went by and the gentleman working there applied it for me. Simple, fairly quick and easy to deal with. I am most happy with the fact that they were quick to re-do the lettering with no questions asked.”

Ashley S. Owner of Renew Laser & Aesthetics – Palm Beach Gardens, FL

Read More at: https://www.yelp.com/biz/kauffs-signs-tint-wraps-and-web-design-west-palm-beach


Is It Time To Redesign or Replace Your Sign?

Is It Time To Redesign or Replace Your Sign?

There’s no doubt that an attractive sign can help your business stand out from the competition and differentiate you from others in your area. Is It Time To Redesign or Replace Your Sign? While there is an investment initially, effective signage is one of the most cost-effective forms of marketing. However, business owners must keep in mind that an exterior sign will be affected by the elements, the addition of new businesses, and new development in the city.

Every few years, it’s important to rethink location, lighting, materials and wording when it comes to the point of focus for your business. As a busy business owner, it can be easy to put your sign on the back burner. But your customers and potential clients definitely notice it. If it’s been a few years, it’s time to look at your sign with a critical eye.


When choosing a location for your sign, it is crucial to take readability into account. Most often, clients will be driving to your location so you’ll want them to be able to read your sign from a distance. Keep in mind that your sign should be larger depending on how far from the road your business is located. Don’t worry if you’re having trouble visualizing something so large – that’s what we’re here for!


Is your business open early in the morning or late at night? Can you have your sign on a timer? Not all business signs need to be brightly illuminated but it’s important to keep this in mind when designing your sign.

There are a variety of options when it comes to lighting your sign. LED’s are growing in popularity due to the efficiency. Often we find people retro fitting their signs with LED’s to take advantage of the savings! Neon Lighting is fading in popularity, but is still an option if you are going for a vintage feel. Cabinet signs or light box signs are also an effective way to get your message out there as well. These are generally lit with fluorescent tubes but can be lit with LEDs as well. Ultimately, the lighting you choose will depend on the type of sign, the needs of your business, and your budget.


Most importantly, your sign should serve a purpose. If your business is not a household name, your signage should describe what your business does. If you repeatedly get the same question from clients, you might want to consider adding the answer to your sign. Finally, when getting a new sign, or replacing an old one, make sure the materials you choose will withstand whatever Mother Nature throws at it.

The sign in front of your business will inevitably leave an impression on both current and potential customers so it’s up to you as well as the sign company you choose to make sure your sign leaves a positive impression. Next time you have a minute, go outside and look at your sign. Even better – ask your current clients whether your sign is helping or hurting your business.

If you’re ready for a new sign or your current sign just needs a face lift, give Kauff Signs a call for a consultation.

4 Ways to Leverage Content Marketing in 2015

By now you’ve probably heard the saying ‘content is king’. 2014 saw the explosion of content marketing, which is the process of marketing your brand by sharing useful information that will engage your audience. The blog post you’re reading right now is the perfect example. We wrote it with you, the reader, in mind, hoping it’s information you’ll find useful and relevant. Ultimately, our goal is to drive awareness and trust of our brand. Crafty, aren’t we?

So let’s get down to it. Here are 4 ways to use content marketing for your brand in 2015.

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Google+ is still a great platform to reach your target audience for free.

You remember Google+. It’s Google’s social media platform that debuted to lackluster reviews several years ago, and since then has been doing, well, not a whole lot. While Google+ certainly hasn’t become the next Facebook, the place where you go to share photos of your kids and see what your high school classmates are up to, it has become a big game changer for businesses. Here’s why you can’t afford write off Google+.

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4 Steps to Optimize Your Brand’s Social Media Posts

Are you regularly posting to social media on behalf of your business? Great. As they say, showing up is half the battle. But if you’re putting in the time and effort to show up, you might as well make sure you’re optimizing your posts for Twitter, Facebook and Instagram. What do we mean by ‘optimizing’? We mean taking advantage of proven strategies to boost engagement and eyeballs on your content.

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5 Awesome Ambient Marketing Campaigns

Ambient marketing, also known as ambient advertising or ambient media, is a unique form of advertising that uses its surroundings in unexpected ways. Think totally outside the box from conventional billboards and signage. Ambient marketing is one of those things that’s best explained by example, so let’s take a look at five fantastic campaigns to help get your creative juices flowing.

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PALM BEACH GARDENS, Fla. (October 14, 2014) – KAUFF’S announced today the launch of its completely redesigned website, Kauffs.com. The Palm Beach County-based company specializes in Truck accessories and Trailer care. KAUFF’S also provides services that help businesses promote and enhance their branding, including signage, window tinting and graphics, vehicle wrapping and web design. The new site fully reflects these services and falls in line with the KAUFF’s mission.

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24/7 Social: Getting Started with Hootsuite

Managing one social media platform for a business can be daunting, let alone managing multiple accounts! It’s easy to get discouraged when you’re trying to keep up with Facebook, Twitter, Google+, and the latest flavor-of-the-week platform. Don’t despair. A simple program called Hootsuite can help you manage all of your platforms, 24 hours a day.

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Pin Your Way To More Web Traffic

Do you have a Pinterest account for your business? If the answer is no, this should be priority number one on your social media to-do list. According to a recent report, Pinterest drives more web traffic than Twitter, YouTube, Google+ and LinkedIn… combined. Only Facebook drives more, and we’re assuming you’ve already got that covered (but if you don’t, we can help!).

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